IT distributor ALSO and cloud platform provider Dropbox are expanding their reseller partnership to France, Spain, Portugal, Benelux, Italy, and the United Kingdom, giving channel partners in those regions access to the full Dropbox product portfolio through the ALSO Cloud Marketplace.
A distribution agreement that began in the DACH region and the Nordics is now reaching across Western Europe. ALSO Holding AG and Dropbox have announced that channel partners in six additional countries can now sell Dropbox products — from file sync and collaboration tools to AI-powered search and digital signature services — through the established ALSO Cloud Marketplace infrastructure, with local billing, support, and enablement in place from the start.
Dropbox and ALSO Extend EMEA Channel Partnership to Six New Markets
ALSO Holding AG and Dropbox have broadened their European reseller partnership to include France, Spain, Portugal, Benelux, Italy, and the United Kingdom. The move builds on a cooperation that was already active in the DACH region and the Nordics, and positions both companies to reach a wider base of IT resellers through the ALSO Cloud Marketplace.
Channel partners in the newly added markets gain access to the full Dropbox portfolio: the core file sync, sharing, and collaboration platform; Dropbox Replay, a review and approval tool for video content; Dropbox Sign, a service for managing digital agreements; and Dropbox Dash, a context-aware AI assistant that connects across work applications to surface relevant content for end users.
Support Framework for Resellers
To help partners get to market quickly, ALSO and Dropbox are rolling out a structured support programme. Partners can expect competitive margins and performance-based incentives, region-specific onboarding programmes, and multilingual sales, marketing, and technical resources. The companies are also backing the expansion with Market Development Funds and active partner community programmes.
Local billing and support infrastructure is available in each new market, a factor that can reduce friction for resellers serving mid-market and enterprise customers across different regulatory and language environments.
Channel Strategy and AI-Driven Growth
David Keogh, Global Head of Channel at Dropbox, pointed to products like Dash as a route for resellers to move beyond traditional storage and collaboration offerings into AI-powered productivity services. That shift, he noted, opens up new revenue streams for partners already embedded in existing customer environments.
For ALSO, which operates across 31 European countries and works with more than 140,000 resellers, the expansion strengthens the software and cybersecurity portion of its portfolio. Artjoms Krumiņš, Group Lead CoC Software & Cybersecurity at ALSO, described the expansion as a logical progression of a partnership built on demonstrated demand in earlier markets.
Both companies characterised the arrangement as one designed for long-term channel growth rather than a short-term promotional push. With the infrastructure, incentives, and enablement programmes now in place across Western Europe, resellers in these six markets can begin transacting immediately through the ALSO Cloud Marketplace.
Dr. Jakob Jung is Editor-in-Chief of Security Storage and Channel Germany. He has been working in IT journalism for more than 20 years. His career includes Computer Reseller News, Heise Resale, Informationweek, Techtarget (storage and data center) and ChannelBiz. He also freelances for numerous IT publications, including Computerwoche, Channelpartner, IT-Business, Storage-Insider and ZDnet. His main topics are channel, storage, security, data center, ERP and CRM.
Contact via Mail: jakob.jung@security-storage-und-channel-germany.de