heinekingmedia GmbH is strengthening its leadership team. Thomas Wenderoth has been appointed Chief Sales Officer and will be responsible for Sales, Marketing and Product Management.
heinekingmedia GmbH has appointed Thomas Wenderoth as Chief Sales Officer (CSO) with power of procuration. He will immediately take responsibility for the areas of Sales, Marketing and Product Management.
Wenderoth is tasked with driving the company’s continued business development. Key focus areas include expanding the sales organization, transforming marketing with an AI-first approach, and further developing the product portfolio in line with current and future market requirements.
The economist brings extensive experience in technology sales. Previous roles include Head of Global Operator Business DACH at Sony as well as VP Global Enterprise Sales and VP Business & Market Development at LANCOM Systems.
In his new position, Wenderoth plans to increase market visibility, professionalize lead generation and capitalize on short-term business opportunities. “heinekingmedia offers significant growth potential in dynamic markets,” he said. He particularly values the entrepreneurial scope the company provides.
Heike Discher, CEO of heinekingmedia GmbH, welcomed the appointment: “With his strategic market perspective and strong execution skills, Thomas Wenderoth is a valuable addition to our leadership team.”
heinekingmedia GmbH, based in Hannover, was founded in 2006. The company has evolved from a hardware manufacturer into a full-service provider of collaboration and digital signage solutions for the corporate and education sectors. Its main products include interactive whiteboards, digital signage boards and AI-powered, GDPR-compliant software solutions. The company states that more than 34,000 systems have been implemented across Germany. Development and production take place in Germany.
Thomas Wenderoth is married and the father of two daughters. In his spare time, he enjoys photography and screenplays. As a former diving instructor, he finds balance in swimming.

Dr. Jakob Jung is Editor-in-Chief of Security Storage and Channel Germany. He has been working in IT journalism for more than 20 years. His career includes Computer Reseller News, Heise Resale, Informationweek, Techtarget (storage and data center) and ChannelBiz. He also freelances for numerous IT publications, including Computerwoche, Channelpartner, IT-Business, Storage-Insider and ZDnet. His main topics are channel, storage, security, data center, ERP and CRM.
Contact via Mail: jakob.jung@security-storage-und-channel-germany.de