Value-added distributor ADN will take part in the it-sa Expo & Congress in Nuremberg from October 27 to 29, showing how cloud infrastructure, security and artificial intelligence can be combined into integrated offerings for partners. Several manufacturer partners will be represented at the company’s booth in Hall 8.
Value-added distributor ADN Distribution GmbH will take part in the it-sa Expo & Congress 2026, the largest security event in Europe, held in Nuremberg from October 27 to 29. The trade fair is considered one of the central meeting points for the IT security industry in the German-speaking region. According to the company, ADN will present, together with manufacturer partners, approaches that connect cloud infrastructure, security and artificial intelligence at booths 8-316 and 8-424 in Hall 8. Partners who arrange a meeting with ADN in advance can, according to the company, receive a free ticket to the trade fair.
According to ADN, the background is the growing importance of artificial intelligence for companies — both as a tool for improving efficiency and enabling new business models, and as an attack vector: cybercriminals are increasingly using generative AI for automated phishing campaigns, social engineering and convincing fake content to bypass security mechanisms. For system integrators, managed service providers and IT service providers, this creates the task of tapping innovation potential while managing risk and meeting regulatory requirements such as NIS2.
“AI creates enormous opportunities for companies, but at the same time raises the bar for security, governance and resilience. What matters is not the individual technology, but how the pieces work together,” Hermann Ramacher, managing director of ADN Distribution GmbH, is quoted as saying in the announcement. Together with its manufacturers, the company wants to show partners how infrastructure, security and AI can be combined into economically viable customer solutions. With its presence, the distributor is positioning itself as a point of contact for system integrators who want to address security, AI, cloud and infrastructure topics together rather than in isolation.
From AI to Cyber Resilience
At its booth, ADN says it will present approaches across several areas: cyber resilience, backup and data protection, security operations and threat protection, secure AI and AI governance, identity and access management, secure workspace, and secure cloud and hybrid infrastructure. The focus is on how partners can support customers in using AI responsibly while also tapping AI-supported security mechanisms. According to the announcement, this also includes early threat detection, governance and compliance requirements, and the integration of security and AI technologies into existing IT environments. Partners are also meant to get input on building managed services, consulting offerings and recurring revenue models.
Manufacturer Partners at the Booth
According to the company, partners represented at the ADN booth include Microsoft, DataCore, ConnectWise, Impossible Cloud, Omnissa, Parallels, IGEL, Plotdesk, Omada by TP-Link and IONOS. The offering is complemented by the ADN Academy, which supports partners with qualification and enablement programs as well as presales support, along with consulting and services specialists. Ahead of the trade fair, partners can, according to ADN, arrange individual meetings with the distributor and participating manufacturers to address specific topics.
In addition to consulting sessions, the booth will host a program of talks, demos and expert discussions on current developments in cybersecurity, AI and cyber resilience. The program covers both technology trends and new service and business models for the channel. ADN says further program items and session times will be announced ahead of the trade fair.
Interested partners can already arrange meetings with ADN’s experts ahead of the trade fair; according to the company, registered participants can also receive free tickets to it-sa 2026. Details on the talk program are to be announced by ADN in the coming weeks.
Dr. Jakob Jung is Editor-in-Chief of Security Storage and Channel Germany. He has been working in IT journalism for more than 20 years. His career includes Computer Reseller News, Heise Resale, Informationweek, Techtarget (storage and data center) and ChannelBiz. He also freelances for numerous IT publications, including Computerwoche, Channelpartner, IT-Business, Storage-Insider and ZDnet. His main topics are channel, storage, security, data center, ERP and CRM.
Contact via Mail: jakob.jung@security-storage-und-channel-germany.de