Munich-based communications consultancy Evernine is once again a HubSpot Solutions Partner. According to the company, the offering targets system integrators, managed service providers and technology vendors that have licensed HubSpot but make little use of it. Beyond technical support, it includes positioning, content and campaigns.
Evernine, founded in 2013 and based in Munich, is once again a HubSpot Solutions Partner. The communications consultancy says it combines support for the CRM platform with the services of an agency focused on IT vendors in the DACH region. The offering is aimed at system integrators, managed service providers and technology vendors that have already purchased HubSpot but use only part of its functionality.
License in place, usage limited
Evernine argues that a technically well-configured platform alone does not win customers. Mid-sized IT companies in particular, it says, need to market complex services in an understandable way, reach the right decision-makers and align their HubSpot workflows accordingly. For sales teams that have so far relied mainly on personal contacts and referrals, the system should also be a practical relief in day-to-day work. Marketing leaders, it adds, need content, campaigns and processes in addition to software.
Alec Czizhik, CDO and co-managing director of Evernine, describes the approach using data maintenance as an example: data quality, lead scoring and workflows are tailored to the respective business model. “This makes it clear which contacts are ready for sales and where follow-up is needed,” he says.
Six services at a glance
According to the company, the offering does not stop at setup, automation and technical support. Evernine bundles six components:
- HubSpot in daily work: setup, expansion and operation with connections to common IT systems, plus support for teams working with contacts, campaigns and sales opportunities.
- AI-supported account-based marketing: selecting suitable target companies, addressing decision-makers directly, aligning campaigns with existing activities and handing qualified contacts over to sales.
- Go-to-market: aligning target customers, positioning, content, channels and sales processes.
- IT experience: Evernine states it has 15 years of experience and more than 100 projects in the IT sector.
- Visibility in search engines and AI assistants: SEO and GEO measures, in part together with software partner planeed.
- Trade media: cloudmagazin, MyBusinessFuture, Digital Chiefs and SecurityToday, published by Evernine Media, a publisher affiliated with Evernine, serve as a campaign platform. The company says they jointly reach more than 235,000 visits per month and roughly 23,500 newsletter subscribers.
Alexander Roth, CEO and co-managing director, distinguishes the offering from pure CRM services: “Our customers don’t need yet another service provider that sets up HubSpot for them and then leaves them alone with marketing.” He also points to the long-standing partnership with HubSpot. Strategy, execution and knowledge transfer to the team would come from a single source, so customers would not have to mediate between a marketing agency and a CRM provider. Companies without their own marketing department can receive support with operational execution if needed.
Getting started with a launch check
To begin, Evernine offers a two-week launch check for a specific IT service. Management, marketing and sales then receive a go-to-market message, a target customer list, a channel plan and a recommendation on using HubSpot, as a basis for the market launch decision. The company also provides the guide “Das Neukunden-Playbook für IT-Services” (the new-customer playbook for IT services), with five go-to-market cases, as a free download.
Dr. Jakob Jung is Editor-in-Chief of Security Storage and Channel Germany. He has been working in IT journalism for more than 20 years. His career includes Computer Reseller News, Heise Resale, Informationweek, Techtarget (storage and data center) and ChannelBiz. He also freelances for numerous IT publications, including Computerwoche, Channelpartner, IT-Business, Storage-Insider and ZDnet. His main topics are channel, storage, security, data center, ERP and CRM.
Contact via Mail: jakob.jung@security-storage-und-channel-germany.de