Two former agency executives are launching a brand management, communications, and employer branding consultancy in Hamburg and Munich — built on flexible networks rather than fixed agency structures.
portfolio covering brand strategy and positioning, employer branding, HR marketing, campaign development, content creation, and media. The target audience spans mid-sized companies as well as nationally and internationally active brands.
The business model departs from the conventional agency setup: rather than maintaining fixed team structures, LAGOM Network assembles the right specialists for each project — strategists, creatives, employer branding experts, and media professionals drawn from an international partner network. Named partners include G50UNLEASHED, Vectorial, NAB Commercial Arts (Budapest), WvonZ, and Colortreat.
“The communications industry has been caught between two extremes for years: large agency structures with the corresponding overhead on one side, and highly specialized solo operators who often lack key competencies on the other. We believe in a third path — not too much, not too little, but exactly the expertise a task actually requires,” said co-founder Emanuel Dennis.
Torben Melzig joins the leadership team as Head of Business Development, with responsibility for expanding the client portfolio and evolving the consultancy offering. Melzig sees the company’s approach as a direct response to shifting market demands: “Companies today are less interested in agency size and more interested in relevance, speed, and genuine expertise.”
The company name references a Swedish concept roughly translated as “just the right amount” — a principle the founders explicitly frame as the guiding philosophy behind their working approach. “We do not believe in the biggest possible teams, the most slides, or the most complicated processes. We believe in developing exactly the right solution for each task. No more. No less,” added co-founder Tim Michelsen.
According to the company, client work began before the official launch, across multiple sectors. The formal market debut is scheduled for June 25, 2026, at an industry event in Hamburg. Under the banner “No Bullshit,” clients, partners, and industry representatives will discuss the future of brand management, communications, and employer branding.
Dr. Jakob Jung is Editor-in-Chief of Security Storage and Channel Germany. He has been working in IT journalism for more than 20 years. His career includes Computer Reseller News, Heise Resale, Informationweek, Techtarget (storage and data center) and ChannelBiz. He also freelances for numerous IT publications, including Computerwoche, Channelpartner, IT-Business, Storage-Insider and ZDnet. His main topics are channel, storage, security, data center, ERP and CRM.
Contact via Mail: jakob.jung@security-storage-und-channel-germany.de