Omdia’s new Global Managed BDR Leadership Matrix ranks 15 backup and disaster recovery vendors on channel strength and momentum. Five vendors take the top “Champions” tier — but partner feedback flags friction beneath the leaderboard.
Analyst firm Omdia has published its Global Managed BDR Leadership Matrix for June 2026, positioning five vendors as “Champions” in the managed backup and disaster recovery market for managed service providers, based on channel performance, partner sentiment and analyst assessment.
According to the report, authored by Robin Ody, Research Director for MSP Analysis at Omdia, Acronis, Kaseya, N-able (Cove), NinjaOne (Dropsuite) and Veeam achieved the strongest combined scores for leadership and momentum among the 15 backup and disaster recovery vendors evaluated. Four of the five — Acronis, Kaseya, N-able and NinjaOne — held onto Champion status from the previous edition, while Veeam’s inclusion reflects continued strength in leadership score.
Omdia’s methodology combines three inputs: analyst assessment of partner strategy execution and portfolio competitiveness, ecosystem feedback from partner interviews and channel ratings, and performance metrics tracking vendor growth year over year. Vendors are plotted across two axes — leadership and momentum — and sorted into Champions, Contenders, Scalers and Foundations. Foundations vendors, the report notes, combine the lowest ratings with deteriorating partner sentiment. Inclusion required at least $50 million in annual BDR revenue, defined technology criteria, a dedicated MSP go-to-market motion, and more than half of business routed through the channel.
Veeam led the group on leadership at 77%, with 54% momentum — the highest leadership score of any vendor Omdia assessed. Now valued at $15 billion under Insight Partners ownership and targeting an IPO within 24 months, Veeam generated more than $2.1 billion in annual recurring revenue in 2025 and closed a $1.73 billion acquisition of Securiti AI in December, extending into data security posture management.
Veeam publicized the result on August 20, confirming it holds the strongest leadership positioning among all evaluated vendors and pointing to more than 12,000 MSP partners in its Veeam Cloud & Service Provider program, alongside Veeam Data Platform V13 and the Securiti AI deal as portfolio evidence. Michelle Graff, Veeam’s SVP of Global Partnerships, said the ranking reflects the company’s role in helping MSPs deliver “trusted data resilience at scale.” Veeam says it now serves more than 550,000 customers worldwide, including 80% of the Fortune 500 — a considerably larger enterprise base than fellow Champions Acronis (21,000+ service providers) or NinjaOne (10,000+ MSPs), though Omdia’s momentum scores suggest N-able and NinjaOne are gaining ground faster on channel sentiment even as Veeam holds the top leadership position.
Among the Champions, Acronis posted a 74% leadership score and 66% momentum score. The company, majority-owned by EQT since 2025, says it now supports more than 21,000 service providers protecting over 750,000 businesses. Its 2026 Cyber Frame platform bundles RMM, PSA, backup, cybersecurity and virtual-machine capability through a partnership with Virtuozzo, building on cybersecurity portfolio additions made in 2025.
Kaseya scored 69% on leadership and 52% on momentum. The company says its Kaseya 365 platform now manages 5.5 million endpoints across nearly 50,000 MSPs and IT departments, at an estimated annual revenue above $1 billion. Omdia’s ecosystem feedback, however, flagged persistent partner concerns about aggressive sales tactics, rigid contracts and inconsistent post-merger support quality — friction the report ties to Kaseya’s history of acquisitions.
N-able posted a 66% leadership score and the highest momentum score among Champions at 62%, driven by Cove Data Protection, which crossed $200 million in annual revenue in 2025 and now accounts for over a third of quarterly revenue. Full-year 2025 revenue reached $511 million, up 9.7%, with the company guiding to further growth in 2026.
NinjaOne recorded a 54% leadership score, the lowest among Champions, alongside 60% momentum. Its mid-2025 acquisition of Dropsuite for $270 million is central to a still-maturing backup integration strategy, though Omdia notes the company’s newly announced MSP NXT conference, planned for October 2026, signals deepening commitment to the segment.
Veeam led the group on leadership at 77%, with 54% momentum. Now valued at $15 billion under Insight Partners ownership and targeting an IPO within 24 months, Veeam generated more than $2.1 billion in annual recurring revenue in 2025 and closed a $1.73 billion acquisition of Securiti AI in December, extending into data security posture management.
Outside the Champions tier, Omdia’s Contenders group — vendors with strong leadership scores but flat or declining momentum — includes Barracuda, Cohesity, Commvault, ConnectWise and Rubrik. Rubrik stood out for 48% revenue growth and a new consumption-based MSP licensing model launched in March 2026, while Cohesity continues working through post-Veritas customer retention challenges that allowed competitors to gain ground.
The Scalers category, reserved for vendors improving in partner sentiment but not yet matching Champions on consistency, includes AvePoint, Druva and Keepit — each reporting double-digit percentage revenue growth in 2025. AvePoint grew full-year revenue 27% to more than $419 million. Druva, a venture-backed company valued at over $2 billion, added ransomware-focused Safe Mode and FedRAMP moderate compliance during the year, while Keepit, based in Denmark, expanded its vendor-independent backup coverage to more than 100 SaaS applications using an AI-assisted connector framework.
Hycu and OpenText round out the Foundations tier, which Omdia associates with both lower ratings and weakening partner sentiment over the past year. Hycu, one of the smallest vendors assessed by revenue at an estimated $70 million in annual recurring revenue, signed a February 2026 technology agreement with UK channel provider Assurestor to power new managed backup services. OpenText, whose Carbonite and Webroot backup products represent a small share of its $5.2 billion total company revenue, brought in a new chief executive during 2025 and has positioned bundled Secure Cloud pricing as a response to what it calls MSP tool fatigue.
Taken together, the report points to a market being reshaped by platform consolidation — through deals such as NinjaOne-Dropsuite, ConnectWise’s Axcient and SkyKick acquisitions, and Veeam’s move into Securiti AI — even as partners continue flagging licensing complexity and integration quality across several of the sector’s largest platforms.
Dr. Jakob Jung is Editor-in-Chief of Security Storage and Channel Germany. He has been working in IT journalism for more than 20 years. His career includes Computer Reseller News, Heise Resale, Informationweek, Techtarget (storage and data center) and ChannelBiz. He also freelances for numerous IT publications, including Computerwoche, Channelpartner, IT-Business, Storage-Insider and ZDnet. His main topics are channel, storage, security, data center, ERP and CRM.
Contact via Mail: jakob.jung@security-storage-und-channel-germany.de