Distributor ADN will sell RSA Security solutions in the DACH region. Resellers gain access to products that protect human, machine and AI-based identities. The two companies will present them together for the first time at it-sa 2026 in Nuremberg.
ADN Distribution GmbH is expanding its cybersecurity offering with an identity security vendor. By adding RSA Security, the distributor brings an internationally active provider into its vendor network. The new sales partnership targets channel partners in the DACH region that want to offer their customers identity management solutions.
The background is a changing threat landscape. Digital identities are increasingly seen as the central point of attack in cyberattacks. According to the companies, it is no longer only employees who access critical data and business processes, but also applications, service accounts, machine identities and AI agents. At the same time, attackers are relying more heavily on social engineering to bypass security controls and compromise privileged access.
“Identities are the new security perimeter. Companies today have to protect far more than traditional user accounts,” says Erik Forod, Head of Security at ADN. With RSA, the company wants to help partners address modern identity risks, from employees and systems to AI agents.
The expansion matters for the channel because identity is a cross-cutting issue in projects involving zero trust, compliance and cyber resilience. System integrators and MSPs that advise customers in these areas gain an additional vendor through the distributor. The companies have not yet detailed how the cooperation will work in practice, for example regarding training or partner programs. They point to planned channel activities that are to be presented at it-sa.
According to the companies, RSA’s portfolio is aimed mainly at regulated and security-critical environments. It is designed to secure identities across their entire lifecycle. This includes solutions for managing AI agents and protecting digital identities, for verifying support requests and for introducing passwordless methods. Functions for defending against social engineering attacks are also part of the offering. RSA cites a customer base of more than 9,000 organizations, for which it says it manages over 60 million identities in on-premises, hybrid and multi-cloud environments.
Bastian Majewski, Regional Sales Manager DACH at RSA, points to the shift in requirements. Together with ADN, RSA wants to give partners the tools to help their customers protect people, systems and AI-based actors.
RSA describes itself as a provider for government agencies, the financial sector and organizations with high security requirements. Its offering covers identity intelligence, authentication, access and governance functions. ADN describes itself as an IT distributor and service provider and, by its own account, supports more than 7,000 resellers, system integrators and managed service providers in the DACH region. The owner-managed company has existed since 1994 and reports 2025 revenue of around 840 million euros, compared with 780 million euros in 2023.
The two companies will present their joint portfolio for the first time at it-sa 2026 in Nuremberg, Germany. Channel partners, system integrators and MSPs can find out more about the solutions and the planned channel activities there. Two talks round out the appearance: Bastian Majewski will speak on October 27 from 1:50 to 2:20 p.m. about “The Next Level Identity Opportunity: IT-Security im AI-Zeitalter neu gedacht” (rethinking IT security in the AI era). Ingo Schubert, Field CTO at RSA, follows on October 28 from 4:00 to 4:30 p.m. with “RSA Next Level Identity Security: Zero Trust, 100% Resilienz im AI-Zeitalter” (zero trust and resilience in the AI era). Both talks take place in the conference room at the ADN booth.
Preview
ADN and RSA can be found in Hall 8 at ADN booths 8-316 and 8-424. Further information is available at www.adn.de/itsa2026.
Dr. Jakob Jung is Editor-in-Chief of Security Storage and Channel Germany. He has been working in IT journalism for more than 20 years. His career includes Computer Reseller News, Heise Resale, Informationweek, Techtarget (storage and data center) and ChannelBiz. He also freelances for numerous IT publications, including Computerwoche, Channelpartner, IT-Business, Storage-Insider and ZDnet. His main topics are channel, storage, security, data center, ERP and CRM.
Contact via Mail: jakob.jung@security-storage-und-channel-germany.de