Pure Storage is becoming Everpure and plans to acquire the AI data specialist 1touch.
Starting March 5, 2026, the technology company Pure Storage (NYSE: PSTG) will operate under the name Everpure. With this acquisition, Everpure aims to underscore its position as a data management platform for the AI era.
The storage manufacturer has given itself a new name and expanded its claim. Starting March 5, 2026, the company listed on the New York Stock Exchange will operate under the name Everpure. The ticker symbol (NYSE: PSTG) will remain unchanged. The renaming does not come without a strategic undertone. With this step, the company wants to make it clear that it has evolved from a storage manufacturer to a comprehensive data management solutions provider.
Everpure CEO Charles Giancarlo explained that the new name reflects the company’s current role: helping businesses leverage their data’s full potential. The company relies on its Enterprise Data Cloud (EDC) architecture, which virtualizes and manages data storage with policies, thereby reducing manual configuration efforts.
The acquisition of 1touch is intended to strengthen AI capabilities.
At the same time as the renaming, Everpure announced that it had entered into a binding agreement to acquire 1touch. 1touch specializes in data intelligence and orchestration, offering technologies that allow data to be identified, classified, contextualized, and enriched across various environments, from SaaS applications to edge infrastructures. Financial details of the transaction were not disclosed.
Ashish Gupta, the CEO and president of 1touch, explained the strategic rationale behind the merger: Without semantic context and appropriate control mechanisms, data remains unused despite its economic significance.
This situation is expected to change through integration into the Everpure platform. The transaction is expected to be completed in the second quarter of fiscal year 2027, pending the usual regulatory approvals.
AI is driving the strategic shift.
The backdrop to both decisions is the growing importance of AI in corporate environments. According to Everpure, isolated data storage, manual processes, and rigid infrastructures are increasingly reaching their limits when it comes to meeting the demands of modern AI applications in terms of speed, scope, and depth of analysis. By combining EDC architecture with the classification capabilities of 1touch, Everpure aims to provide companies with an AI-ready infrastructure from the ground up.
Partner companies welcome the change in direction.
Several technology and industry partners have commented on the repositioning. Sanjay Mirchandani, the CEO of Commvault, emphasized the integration of storage performance with a shared, AI-capable platform. John Beard, Computacenter’s European head, emphasized the benefits for customers in areas such as data sovereignty and cyber resilience. Peter Cavicchia, Fiserv’s CTO, explained that Everpure provides the necessary foundation for processing large transaction volumes and delivering real-time analytics.
Kazushi Koga from Fujitsu, Tarkan Maner from Nutanix, Andrew Brown from Red Hat, and Anand Eswaran from Veeam also emphasized the importance of this step, particularly with regard to open innovation models, hybrid multi-cloud environments, and secure AI deployments. These statements underscore that Everpure is leveraging an existing ecosystem of partners that supports its new positioning.
Background: From Pure Storage to Everpure
Pure Storage emerged over a decade ago as a pioneer in flash storage technology. Since then, it has evolved into a comprehensive data management platform. The Enterprise Data Cloud architecture and the Evergreen model, in which customers continuously update their infrastructure without performing complete system overhauls, are considered the cornerstones of the business model. With the acquisition of 1Touch and the subsequent rebranding to Everpure, the company is taking another step toward becoming an integrated data platform provider rather than just a storage provider.
Dr. Jakob Jung is Editor-in-Chief of Security Storage and Channel Germany. He has been working in IT journalism for more than 20 years. His career includes Computer Reseller News, Heise Resale, Informationweek, Techtarget (storage and data center) and ChannelBiz. He also freelances for numerous IT publications, including Computerwoche, Channelpartner, IT-Business, Storage-Insider and ZDnet. His main topics are channel, storage, security, data center, ERP and CRM.
Contact via Mail: jakob.jung@security-storage-und-channel-germany.de