TD SYNNEX is sending out three signals in March 2026: a new manufacturer portfolio, an incentive campaign for partners, and a specialist event on AI, security, and the cloud.
With the addition of Barco to the Maverick portfolio, a seasonal incentive campaign for sales partners, and the announcement of Tech Night 2026 in Frankfurt, TD SYNNEX is demonstrating how a distributor can bring manufacturers, partners, and knowledge transfer together under one roof.
TD SYNNEX Maverick, the distributor’s division specializing in professional audiovisual solutions, is adding Belgian manufacturer Barco to its German portfolio. The partnership has already existed for years in other European Maverick markets and is now being formally extended to Germany. This is TD SYNNEX’s response to the growing demand for interoperable solutions for hybrid working environments.
Barco is best known in corporate environments for its ClickShare product range. The range, now available through Maverick, extends from C-series wireless presentation systems to conference-optimized CX systems with UC platform interoperability to the ClickShare Hub, a modular Microsoft Teams Room system based on the Microsoft Device Ecosystem Platform (MDEP). The offering is complemented by Barco AiO Bars, all-in-one video conferencing bars for rooms of various sizes.
Patrick Bollin, Business Unit Manager Maverick at TD SYNNEX Germany, highlights the timing of the partnership: Barco is currently introducing new products to the market, which he believes makes the collaboration particularly relevant. Distribution partners gain access to product training from the distributor’s technical consultants as well as coordinated room solutions from a single source.
Raed Kaplan, Sales Director DACH at Barco, sees TD SYNNEX Maverick as the right channel to expand the partner community in the DACH region and tap into the market potential of ClickShare in the areas of room systems and hybrid collaboration.
Easter campaign “Egg Hunter”: Collect points, win prizes
Parallel to the portfolio expansion, TD SYNNEX launched its Easter campaign “Egg Hunter” on March 9, which will run until April 5, 2026. The format is part of the distributor’s established seasonal promotions – alongside the summer campaign “Sun Hunter” and the winter promotion “Snow Hunter,” it is an integral part of the annual calendar for many SME partners.
Participating sales partners can collect points by purchasing products from selected manufacturers, answering quiz questions, and playing daily mini-games. Additional boosters can be activated via bonus codes from social media. A dashboard and an online high score provide transparent insight into your own point total and competitive position. The main prizes include vacuum and mopping robots, Teufel TV soundbars, and board games.
Thirteen manufacturers are participating in the campaign: AOC, Dell Technologies, Eaton, Ergotron, HP, iiyama, Intel, Lenovo, Lexmark, Lexware, Microsoft, Philips, and Zyxel. Information and registration are available on the landing page at dach.tdsynnex.com/egg-hunter.
Tech Night 2026 in Frankfurt: Focus on AI, security, and hybrid cloud
On April 15, 2026, TD SYNNEX will host Tech Night 2026 in Frankfurt am Main. The event is aimed at technical decision-makers, IT managers, system engineers, and technical sales and has the motto “Solutions Aggregation” – an approach that aims to show how complex IT requirements can be solved through the interaction of manufacturers, products, services, and networks.
The program includes specialist presentations, breakout sessions, and a panel discussion on current technology trends. The main topics are cybersecurity, AI, hybrid cloud, and automation. A special feature are the hands-on labs, where participants can get practical experience – including creating an AI agent in Microsoft Azure and automated cloud deployments with Terraform and Ansible on AWS. Separate registration is required for the labs.
Birgit Nehring, Sr. Director of the Technical Services Unit at TD SYNNEX DACH, describes the format as a deliberate combination of technical depth, concrete solutions, and personal exchange. Especially in a market environment with growing IT complexity, practical dialogue is crucial. Feedback from past events has confirmed this approach.
Representatives of renowned vendors, including Arista, AWS, Cohesity, Dell Technologies, Google, HP Inc., HPE, IBM, Intel, Microsoft, NVIDIA, Palo Alto Networks, Red Hat, and Veeam, will be on site with their own experts and solutions. Participation is limited, and registration and program planning are done individually via the event page, events-dach.tdsynnex.com.
Together, these three announcements paint a picture of a distributor operating on several levels in March 2026. They have made a portfolio decision in response to the demand for hybrid collaboration. They have launched a partner campaign that combines purchase incentives with engagement. They have organized a specialist event that focuses on knowledge transfer. For sales partners, this means having concrete points of contact in a single quarter, including new products, campaign points, and practical technology workshops.
Dr. Jakob Jung is Editor-in-Chief of Security Storage and Channel Germany. He has been working in IT journalism for more than 20 years. His career includes Computer Reseller News, Heise Resale, Informationweek, Techtarget (storage and data center) and ChannelBiz. He also freelances for numerous IT publications, including Computerwoche, Channelpartner, IT-Business, Storage-Insider and ZDnet. His main topics are channel, storage, security, data center, ERP and CRM.
Contact via Mail: jakob.jung@security-storage-und-channel-germany.de